10 things quietly costing you leads — and the exact fix for each. Built from the same audits we run for paying clients — yours, free.
Here's the full checklist now, so you can start fixing things straight away.
Visitors land, see five things they could click, and so they click none. Confused traffic bounces.
The fix: Pick ONE primary action (Book a call / Get the plan) and make it a button visible before anyone scrolls.
If booking a call takes more than one tap, most people give up — especially on mobile.
The fix: Put a booking button in the nav and repeat it at the end of every section. Make it impossible to miss.
99% of first-time visitors aren't ready to buy. With no opt-in, that traffic leaves and never comes back.
The fix: Offer something free (a plan, a guide, a quiz) in exchange for an email, so you can follow up.
Most fitness traffic comes from Instagram — on a phone. A 4-second load means half your visitors are gone.
The fix: Compress images, cut heavy page builders, and aim for a sub-1-second load. Test on a real phone, not desktop.
You're asking strangers to trust you with their goals — and showing them nothing that says you deliver.
The fix: Put client results, transformations, or testimonials right next to your call-to-action, not on a hidden page.
"12-week program, 3 calls a week" describes the work. Nobody buys the work — they buy the result.
The fix: Lead with the outcome ("drop 15kg without giving up your social life"). Put the features underneath as proof.
Cold visitors won't book a paid call on the first visit. With no low-commitment step, you only catch the few who are ready today.
The fix: Add a free lead magnet or mini-audit as the first yes. It warms people up before you ever ask for money.
Every extra field drops your conversion. Asking for 10 things up front kills momentum.
The fix: Ask for the minimum (name, email, one line about their goal). You can qualify the rest on the call.
When your site tries to speak to everyone, it connects with no one. Generic copy gets ignored.
The fix: Name your ideal client and their specific problem in the first line. Make the right person feel seen instantly.
Most leads don't reply to the first message. With no follow-up sequence, you lose the ones who just got busy.
The fix: Set up an automated email sequence that follows up 2, 5, and 10 days later — without you remembering to.
Get a free Loom audit of your site — we'll record a short video showing exactly which of these are costing you leads, and how we'd fix them.